Apple’s extremely anticipated blended actuality headset could now have a reputation, based on a Bloomberg report earlier this week. The outlet noticed logos within the U.S. and international markets associated to the machine that had been filed by Apple-affiliated companies. Names like “Actuality One,” “Actuality Professional” and “Actuality Processor” had been filed by a supposed shell company — Immersive Well being Options LLC — with the U.S. Patent and Trademark Workplace. The filings requested for the rights associated to using well being evaluation and monitoring utilizing VR/AR, designs and improvement in pc {hardware}, offering entry to databases, academic provisions, photographic and optical devices and extra.
Immersive Well being Options was integrated in February 2022 and was registered by the Company Belief Co., one other shell firm, it’s assumed, based mostly on ties to a lawyer with ties to Apple and the corporate’s previous submitting processes. The preliminary report additionally famous the brand new logos had been filed beneath the Immersive Well being Options’ identify in Canada, New Zealand, EU, U.Ok., Australia, Saudi Arabia, Costa Rica and Uruguay.
Apple had beforehand used a shell firm to file its supply code referencing realityOS (which is believed to be the identify of its AR/VR working system) in late 2021, based on the positioning.
Submitting logos beneath a unique firm identify just isn’t unusual for Apple. Given its infamous secrecy round unreleased {hardware} tasks, such filings are one key technique to glean some information.
Apple didn’t reply to our request for remark.
The headset is believed to be the identical dimension as Meta’s Oculus Quest and centered on high-tech and high-performance. Moreover, it’s stated to incorporate an much more power-hungry processor than the M1 discovered on the MacBook Air and 13-inch MacBook Professional. VR is the headset’s major focus, however it’s going to additionally provide some AR performance, per Bloomberg’s preliminary take a look at the product.
The brand new product will discover Apple competing instantly in opposition to Meta’s Quest Professional (rumored for a launch subsequent month), and PlayStation VR.
In keeping with the submitting, Apple’s headset may provide each gaming and FaceTime performance, together with well being and academic options. Whereas Meta’s units have been used for some medical coaching, they weren’t designed with such use circumstances in thoughts.
Apple is holding a giant occasion at its Cupertino HQ subsequent week, with the iPhone 14 and Apple Watch Collection 8 serving as headliners. A sneak peek of the brand new headset is also on the agenda, as the corporate appears to be like to entice builders to create content material for the brand new class. Executives are believed to have already proven off a model of the product to shareholders.
