On the identical day that Twitter is present process huge layoffs, Chief Twit Elon Musk is throwing gas on the fireplace by claiming that advertisers are leaving the social media platform.
In a tweet, Musk stated that the corporate has skilled a “huge” lower in income, however didn’t specify over what time period that occurred. As well as, the brand new proprietor/CEO/Helpdesk Hotline claimed that the rationale for the income decline was “because of activist teams pressuring advertisers.”
He went even additional, claiming that these unnamed activist teams had been “making an attempt to destroy free speech in America” by pressuring advertisers to go away the platform.
Musk didn’t present any perception into which advertisers had left or which activist teams had reportedly pressured these corporations into leaving the platform, so it’s presently unclear if something he stated is correct. Nonetheless, it certainly did one factor, and that was to rile up customers on the platform. The tweet, which occurred on Friday morning, already has virtually half one million likes.
Whereas it’s unclear which advertisers Musk was pointing at with the accusation, there are some corporations who’ve paused promoting on the platform. As famous by The Verge, Normal Motors, Normal Mills, and Audi have all briefly halted promoting on Twitter after Musk’s acquisition of the corporate.
Simply final week, Musk took to Twitter to attempt to reassure companions that Twitter would stay platform for advertisers. The brand new proprietor stated that he would guarantee Twitter didn’t turn into a “free-for-all hellscape.”
With at the moment’s shift, it seems that Musk’s relationship with advertisers is off to a rocky begin.
All of that is taking place as the corporate undergoes an enormous restructuring that features huge layoffs impacting roughly half of Twitter’s staff. Subsequent week, the corporate can be pushing to launch its new $8 per 30 days model of Twitter Blue which would come with verification.