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Elon Musk set to change into number-one influencer on Twitter

Edition Post by Edition Post
December 11, 2022
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Elon Musk set to change into number-one influencer on Twitter
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‘Chief Twit’ takes management

27 October 2022

Musk completes his $44bn (£38.1bn) takeover of Twitter, instantly firing quite a lot of the corporate’s high executives and tweeting “the fowl is freed”.

Earlier than formally taking cost of the corporate, Musk modified his Twitter profile to learn “Chief Twit” and turned as much as Twitter HQ in San Francisco carrying a sink, saying: “Let that sink in!”

Pledge revamped hate speech

28 October

Musk responds to considerations that he’ll loosen laws on the firm governing hate speech and misinformation by saying he’s “not but made any adjustments”. He provides {that a} new “content material moderation council with broadly various viewpoints” will meet earlier than any coverage adjustments.

Platform battles ‘trolling marketing campaign’

29 October

After a surge in tweets containing racist language, Twitter’s head of belief and security says: “Hateful conduct has no place right here.” Yoel Roth says the corporate is taking motion in opposition to customers “concerned on this trolling marketing campaign” to make Twitter protected and welcoming for everybody.

Musk shares inaccurate story

30 October

Musk tweets an article containing quite a lot of inaccuracies about an assault on the husband of US Home of Representatives Speaker Nancy Pelosi by a hammer-wielding intruder. The location has a historical past of publishing inaccurate tales and Musk later deletes the tweet after a backlash.

Trump return dismissed – for now

31 October

With simply over per week to go earlier than the US midterm elections, Musk responds to questions on whether or not he’ll reinstate former President Donald Trump’s account on Twitter by tweeting: “If I had a greenback for each time somebody requested me if Trump is coming again on this platform, Twitter can be minting cash!”


Picture copyright by Getty Photographs

Later that day, Musk attended a halloween get together in New York and posed for images sporting a “Satan’s champion” costume.

Criticism over subscription service

1 November

Following stories that Twitter will start charging customers to have verified accounts, Musk responds to criticism from creator Stephen King by saying: “We have to pay the payments one way or the other!”.

Musk strikes to chop employees numbers

4 November

Staff on the firm start receiving emails entitled “Your Position at Twitter” informing them whether or not they have misplaced their jobs. Responding to information concerning the layoffs, Musk says “sadly there isn’t a alternative when the corporate is shedding over $4M/day”.

Yoel Roth, the top of belief and security, mentioned 50% of the corporate’s practically 8,000 staff had been laid off however sought to reassure customers and advertisers that the platform’s moderation capability remained intact.

Twitter founder breaks silence

5 November

Twitter co-founder and ex-CEO Jack Dorsey breaks his silence over the Musk takeover to apologise to employees who’ve misplaced their jobs, saying: “I personal the duty for why everyone seems to be on this scenario: I grew the corporate dimension too shortly.”

Crackdown on parody accounts

6 November

Musk publicizes that Twitter accounts impersonating folks with out being clearly labelled a parody shall be completely suspended – a change to the earlier course of when accounts got a warning first.

Quite a lot of accounts that modified their title to “Elon Musk” and mocked the billionaire had already been suspended or positioned behind a warning signal.

Warnings about Twitter’s survival

9 November

In his first e mail to Twitter employees, Musk warns that the “financial image forward is dire” and provides: “With out vital subscription income, there’s a good probability Twitter is not going to survive the upcoming financial downturn.”

In the meantime, after the launch of the $8-a-month Twitter Blue subscription, which supplies paying customers a blue tick, a slew of parody accounts that seem like verified emerge, together with a pretend George W Bush account that tweets: “I miss killing Iraqis”.

Key employees depart firm

10 November

Extra high-profile employees give up, together with head of belief and security Yoel Roth and chief safety officer Lea Kissner.

Twitter Blue rollout placed on maintain

11 November

The choice to subscribe to Twitter Blue disappears after its preliminary bumpy roll-out. Musk later confirms that the launch of the service has been put again to the tip of November “to ensure that it’s rock stable”.

Musk cuts down on contractors

12 November

Stories in US media say 1000’s of contractors who had been working for Twitter have had their contracts terminated. Know-how information web site Platformer says as many as 80% of its 5,500 contractor workforce have been laid off within the transfer however the firm made no official announcement.

Workers informed: Be hardcore or depart

16 November

In a late-night e mail to all Twitter employees, Musk says staff should decide to a “hardcore” tradition of working “lengthy hours at excessive depth” or depart the corporate.

Firm places of work abruptly closed

17 November

In a shock announcement, Twitter says its firm places of work shall be closed briefly. The transfer comes amid stories that enormous numbers of Twitter employees had resigned.

Responding to fears the platform was about to close down on account of shedding key employees, Musk tweeted: “The perfect persons are staying, so I’m not tremendous apprehensive.”





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